The birth of a great design campaign.
Every year leading global landscape architecture firm, EDSA, reaches out to us to design their intern recruitment campaign and every year we joy at the idea of creating something geared towards the new generation of talent.
EDSA’s internship program is an extensive one that gives hand-on experience to future landscape architects in a field that is quiet small. To be able to practice what they’ve learned in the classroom on real life projects around the world, with seasoned industry experts, and have the opportunity to add this experience to your resume is priceless.
For the 2017 Recruitment Campaign, it all started with EDSA EVP of Marketing, Jill Martinez, and helium’s Art Director, Ryan, getting together to refine some overall ideas. In the landscape architecture industry, it’s very common to get marker ink on your hands and forearms when you’re sketching these oversized plans or blueprints. Around the EDSA office, they joke around that a ‘good day’ is a day when you have a significant amount of ink markings. You’ve been hard at work, getting the job done and doing what you love. And so, from this simple concept, the idea behind ‘Good Day Everyday’ was born.
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We took the concept and ran with it. First we had to brainstorm on how we would show this concept – these marked arms. We tapped our good friend and photographer, Kristin Potenti, to plan an arm photoshoot at the EDSA offices. We officially proved you can be a great landscape architect AND a great model.
20ish arms later, we had a some great photography to play with to design an oversized poster, a large banner, and accompanying email-friendly graphics.
Gosh darn it, we love this campaign! It screams creativity, which is what we live for.
If you love what you see, let us know on instagram or facebook @heliumcreative!