Take a look at the collage of logos to the left and see how many you can name. Chances are that you can name most, if not all of them. This is the result of branding. Advertisers launch complex campaigns to make sure that their brand is engraved into your psyche. A resulting example is when a child sees golden arches and immediately recalls the product associated with it. Next thing you know, the parent is making an unintended stop at the nearby McDonalds.
This is how successful branding works. It requires multiple components. One thing you will notice is that the most recognizable brands maintain a simple, distinguishable logo design. This is necessary in order for our brain to quickly recognize the logo and recall the product. But once you have a logo design secured, you need to know where to place it. That’s where marketing and advertising comes into play. Knowing the proper outlets to utilize, such as social media, tv, billboard, magazine print, etc. is key to ensuring that your brand is reaching the right audience.
These are just some of the things to consider when evaluating your brand. helium provides all of these services plus more under one roof. This allows us to create a consistent, quality branding campaign. Consistency and quality is what ensures a memorable brand that drives your product.