October 28, 2011
helium designs levinson jewelers fall 2011 catalog

helium was proposed with the challenge to design this year’s 2011 Fall/Winter Catalog for Levinson Jewelers.  Color was cleverly used as a backdrop on each of the pages with the intention to evoke an emotional response from our viewers.
Our concept evolved from the idea that every piece of jewelry has a piece of personal history attached to it. It is the one gift truly universal and timeless for all occasions.  Whether it be your great grandmothers wedding ring or a newly celebrated engagement. No matter the reason, the occasion or the sentiment, each piece of jewelry has a story; like an implied engraving that marks the memory attached to it for an eternity.
helium set out to take this bit of history and juxtapose it with strong, vivid color to either amplify the meaning or leave it open to the viewer’s interpretation.  By incorporating the subtle use of typography, texture and a vibrant color palate that harmoniously marries it all together, a vignette of stories are ultimately told throughout the Levinson Jewelers 2011 Fall/Winter Catalog.