When we sat down to plan this year’s holiday card, it seems, we were really hungry. Actually, what are we thinking? We’re always hungry.
When early November came around we knew we had to start brainstorming on how to top the previous year’s holiday card. As Kelly, Enid, and Amanda started to throw out ideas, they always came back to one concept: family holiday traditions. It doesn’t come as a surprise that food is a big part of what we all look forward to during the holiday season. The idea of a tin jar with weathered recipe cards passed down from grandma is the visual Kelly, Enid, and Amanda presented to Chris and Ryan…over lunch.
During a #heliumteam lunch, at a yummy Greek restaurant across the street from our branding agency, we shared ideas on how to give recipe cards a modern holiday twist and how they could be presented in a USPS mail-friendly package. And so, our holiday card idea was born // a recipe for a helium holiday!
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From there, it was sketch time. Kelly took the lead on this project as our resident holiday card elf. As she sketched the concept out, we started to take note of the items we would need to assemble the card. We ended up using three different paper stocks, black and white bakers twine, black envelopes, white paint, and even a wax seal.
Then it was design time on the computer. This is really where the testing phase beings seeing what from your sketch works or doesn’t work. Long hours pass and long discussions happen in front of the computer until you get the perfect look for the perfect card.
Five recipe cards, two sleeves, and one introduction card later – we were ready to go to print!
When we saw the delivery truck from Southeastern [our awesome printing partners] pull up to the door with our goodies in hand, the true holiday excitement spread through the office. It was time to assemble these beauties!
First, the kraft sleeve got a coating of splattered white paint to add some winter wonderland cheer.
Then it was off to assembling each holiday recipe package by hand. Gather, glue, tie, and seal. Viola!
These cards are definitely one-of-a-kind and, as so, we numbered them 1 through 100.
We’re in love with how our holiday cards came out. We better start planning on how to top these next year!
Merry Everything from the helium team!