We are excited to announce the National ADDY Award recognition we received for our work in brand development with ROK Hotel and Residences in Kingston, Jamaica. From initial storytelling and conception, to identity design, sales/marketing materials and in-room collateral, this project is a true reflection of the rise of downtown Kingston.
We honed in on the budding arts and cultural movement happening in the downtown community, positioning the Hilton Tapestry property as the beacon for this cultural resurgence in Kingston. After writing an in-depth narrative, research, and analysis, we crafted the language, look, and feel of ROK to align with the energy of it’s environment and heritage.
The brand for ROK has received numerous accolades in the past year, and we are so happy to be recognized on a national level for this great project!