strategic marketing

Marketing is the process by which one or more competitive advantages a firm has in the markets it serves [or intends to serve] are identified and the translation of that information into appropriate communication and go-to-market activities. A client’s goals become the goals of helium creative. The team exhausts every possible resource and explores all options when developing a cohesive marketing plan to effectively meet established goals and objectives. The team’s thought processes are refreshingly new and inventive which breathe life into the campaign and further distinguish the client from its competitors. [view our portfolio]

helium’s work to craft a unique, clean aesthetic for dirt was outstanding. Virtually everyday we receive compliments about some element of our branding, from our juice and shot bottle labels to our takeaway bags to the feature wall displaying our core values. although we’ve only been open for six months, our sales are approaching our total first-year projections, and our check average is double what we had thought it would be, in large part due to the strong brand identification that helium expertly developed.

helium creative developed an immersive and elevated brand for vistablue singer island that has brought the project great success in sales and brand awareness in a short timeframe. the identity and marketing campaign they’ve created based on the natural beauty of singer island, the allure of the palm beaches, and the craftsmanship of the building itself has resulted in continued interest from both buyers and brokers. one future resident even expressed it was in fact the overall experience with the product and brand that assured vistablue was the correct decision.

helium creative brought to life the culture and spirit of our vision for plnthouse, located in 1 hotel south beach. working with two separate teams who are collaborating on a project as one client is never easy. they were able to take everything we threw at them in stride to create an amazing end product.

in the age of mass media and of anyone and everyone selling anything, it’s more important to set your company apart from all the rest. when working with helium creative, we feel that our goals, our company and our passion is shared among a very talented, thought provoking group of creatives. they not only share our vision but have helped us portray that vision through textures, colors and fonts. we trust helium creative with the future of our company, our lives.