helium creative has begun the nationwide launch for MyBlueVIP, the new VIP program for Blue Martini. The full campaign has included the design and development of a custom app with a built in social media function so VIP members can chat with each other while receiving rewards, specials, event updates, incentives and other exclusive perks. The app was created for all mobile device platforms, from iPhones to Androids and all tablet devices. In addition, a full website was built to promote and support the app, along with printed invitations, brochures, banners and in house marketing collateral. The project continues to develop and will enter updates later this year to increase user ease and add enhanced features.