What started as one nifty little custom typography piece to share on instagram has begun to take on a life of its own. I was doing research and preproduction for a client project last week and stumbled across this beautiful mark + business card for Mamzelle & Co. in Montreal. I fell in love. The ornate M, elegantly placed on such a clean card, the color, all of it. Everything was perfectly executed in my eyes but I was particularly fond of what was done with the M mark. Inspiration took hold and I clamored to make something similar.

[Mamzelle & Co. business cards – 2010] https://www.behance.net/gallery/Mamzelle-Co-business-cards-2010/10803059
The letter H was the most obvious choice [it’s our favorite letter, after all] so I took a stab at it. Drawing from the inspiration I happened upon earlier, I made a custom H mark to be shared on instagram.
[the first installment of #Hforhelium]
[the first installment of #Hforhelium]
As I do with most of my work, I bounced it off of my fellow designers and my art director to get their input. Sofia encouraged me to push the idea further and we decided that custom typography pieces like this should appear in our social feeds more often. The question that we ultimately ended up asking ourselves was “why not every day?”. And just like that, #Hforhelium was born. It’s still in its infancy but I’ve made a new H everyday for over a week now and I’m loving it :). Brandon caught the H bug the other day and made one of his own. We can’t wait to see where this passion project takes us and what it continues to evolve into. Take a look at some of the #Hforhelium posts we’ve cranked out thus far and a little bit of the [very crude] processes behind them. Be sure to follow us on instagram [@heliumcreative] so you can catch them all. Let us know what you think and don’t hesitate to send us your own #Hforhelium creations either!