An Island Sanctuary
Sanctu is a private island retreat in the Bahamas, featuring a holistic wellness spa amidst the tranquil ocean waters. helium was brought on board to concept the island sanctuary and develop the brand, messaging, design materials, and name. After our discovery process and visit to the private island, we came to the name Sanctu and began crafting the identity and overall vision based on the unique landscape, environmental changes, and feeling from sunrise to sunset on the island.
The brand is inspired largely by the sunset on the island. The vivid pinks, orange, blue and green from the sky down to the water. Additionally, we found inspiration in sophisticated hospitality and product design with minimalism. There is a balance of organic inspiration from the natural environment mixed with modern design. This mood board can be used for design inspiration ongoing.
Sanctu finds luxury in the details. With every texture, material, moment of brand engagement, we found a way to convey Sanctu's dedication to experience.