the good kitchen
helium creative was brought on to brand from scratch a new plant-based, fast-casual café located inside the iconic 1 Hotel & Homes South Beach. The restaurant – developed by renowned plant-based chef Matthew Kenney – had our creative neurons bouncing in excitement to create a brand that was equal parts earthy and yummy.
The plnthouse brand finds inspiration from the organic and natural elements found in the kitchen, as well as from the history behind both the 1 Hotel brand and the Matthew Kenney brand.
plnthouse is the perfect balance that appeals to both the eye and the palate.
Apart from setting the brand foundation through the brand story, positioning statement, mission statement, tagline + overall visual mood, we also developed a typographic logo with linear cut-outs that represent the plant-inspired nature of the restaurant.
The brand colors are inspired by the origins of plnthouse - the organic, natural world. Greens, gray, and white are the primary brand colors with shades of gray and neutral tones acting as a background palette in photography and other material.
For the restaurant deliverables, we used the linear cut-out pattern as a brand identifier when designing the menu, napkins, coasters, and even uniform t-shirts + to-go package labels. The result is an ethereal space that embodies the important role healthy food plays in healthy living.