plnthouse
the good kitchen
helium creative was brought on to brand from scratch a new plant-based, fast-casual café located inside the iconic 1 Hotel & Homes South Beach. The restaurant – developed by renowned plant-based chef Matthew Kenney – had our creative neurons bouncing in excitement to create a brand that was equal parts earthy and yummy.
[services]
1
[discover]
The plnthouse brand finds inspiration from the organic and natural elements found in the kitchen, as well as from the history behind both the 1 Hotel brand and the Matthew Kenney brand.
mood board
plnthouse is the perfect balance that appeals to both the eye and the palate.
2
[create]
Apart from setting the brand foundation through the brand story, positioning statement, mission statement, tagline + overall visual mood, we also developed a typographic logo with linear cut-outs that represent the plant-inspired nature of the restaurant.
elements
The brand colors are inspired by the origins of plnthouse - the organic, natural world. Greens, gray, and white are the primary brand colors with shades of gray and neutral tones acting as a background palette in photography and other material.
3
[engage]
For the restaurant deliverables, we used the linear cut-out pattern as a brand identifier when designing the menu, napkins, coasters, and even uniform t-shirts + to-go package labels. The result is an ethereal space that embodies the important role healthy food plays in healthy living.
