Plant Intention

Feed Your Future.

Plant Intention is a whole food bar crafted entirely with organic super foods and plant-based ingredients for a nutritional bite with novel flavor. An everyday source of wellness, Plant Intention offers ingredients to help elevate the mind and promote a balanced lifestyle with a philosophy centered on planting intention for optimized well-being. As a London-based startup product, helium was approached to create the brand story, naming, concept, messaging, and design material.

[services]

1

[discover]

We flew to London to meet the mindfully-driven, motivational entrepreneur behind Plant Intention, Francesca Davie. With a goal of launching in the UK and US we did extensive market research to understand the competitor space. Davie's personal story, philosophy and teachings became a large source of inspiration for the brand story, which was largely based around intentional living and the Law of Attraction. We tapped into the spirit of her concept to mold a brand that spoke deeply to her customer.

mood board

The overall mood and inspiration for Plant Intention is derived from attention to minimalism and typographic contrast. A modern use of black and white allows for clear communication free from association, while bold typographic systems offer a playful take on an otherwise stark visual palette.

2

[create]

The Plant Intention logo is a modern typographic mark that implies the beginning of a dialogue about ones own intentions. A mark that represents more than a brand, but also an action. This logo is simple in its aesthetic, but powerful in presence.

main + supporting colors

The Plant Intention color palette speaks to the company focus on minimalism. Stark black and white are accented with a vibrant yellow, evoking a sense of inspiration or manifestation.


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typography

Bold typographic elements are used throughout the brand to further the identity system.

3

[engage]

Graphic elements are used to further the brand identification and help to visually communicate it. These items can be used sparingly so as not to overwhelm or clutter a composition.

Feed Your Future.
[our work]
  • brand
  • identity
  • print