Katie Sandler is so much more than a life coach. Her approach to overcoming psychological blocks through one-on-one luxury retreats that are catered to your lifestyle inspired us to take on our first personal brand. This became a project where we really got to know Katie as a person and infused that into every inch of the brand. Katie’s personality and expertise are always at the forefront from the brand voice and messaging, to the retreat name, colors, and stationery. Sh*t, we had a good time with this brand!
The overall inspiration for the Katie Sandler brand is drawn from a sophisticated palette that speaks to a discerning client, but is always contrasted with unexpected quirk to keep you on your toes.
Inspired by the luxury of a 5-star resort and the off-beat charm of Jennifer Lawrence meets Gwyneth Paltrow meets Florence and the Machine, the Katie Sandler brand is refined realness.
The Katie Sandler logo is a modern typographic mark that can stand alone or be paired with “Impact Coach.” This logo is simple in its aesthetic, but powerful in presence.
The color palette is filled with colorful contrast against subdued hues. A sophisticated palette to communicate the luxury of service matched with vibrant tones that inspire and motivate, think inner child meets refined adult.
Semi-circles [or moons] are used as design accents used to punctuate a composition and hand drawn stars represent impact bursts, a visual representation of what we want Katie’s clients experience.