the oh so good pop
Boy, we are excited with this branding project: drip pop. Originated in South America, the now named drip pop came to us for a complete new name and brand overhaul. Previously named FijiPop, five young Bolivian entrepreneurs came to helium creative to help market their delicious lavapops [frozen popsicles filled with creamy fillings] to the United States. They were looking for a creative studio that saw the brand as a piece of art.
Inspired by the flavors, sensations, colors, ingredients, and story behind the lavapops – we set off to create a brand that was full of vibrancy and playfulness. We named them drip pop and from there we developed the brand messaging, brand identity, pop packaging, supermarket box packaging, splash page, and full website.
The drip pop brand is inspired by indulgent flavors and, above all, artistry.
The brand is bright and cheery. It’s the feeling of being swept into a world of delicious treats and sweets. If drip was a person, they would be described as ‘The Happy Artist.’
The drip pop logo is clean, modern, and simple. With such a decadent product, it was important to create a typographic logo that created balance. A touch of quirkiness was added with the drop at the end of the wordmark to hint at the playfulness of the brand.
The color palette is inspired by the sense of freshness and modernism communicated throughout the brand. Mint acts as the main brand and accent color, while white and stark black ground the palette to create the balance between lightheartedness and quality. Bright colors found in the ingredients and environment make up the secondary color palette.
For drip we had the opportunity to play with food both in real life and on the computer. From an actual melting lavapop we created a vector illustration used to further the drip identity. Hand-drawn patterns that portray ingredients are added to photographs of rich textures to represent the vibrant colors found within the lavapops themselves and help make each collateral piece a unique pieces of art.