Plant Intention
Planting intentions for a brighter future.
- Food + Beverage
- London, UK
Objective
Plant Intention is a whole food bar crafted entirely with organic superfoods and plant-based ingredients for a nutritional bite with novel flavor. An everyday source of wellness, Plant Intention offers ingredients to help elevate the mind and promote a balanced lifestyle with a philosophy centered on planting intentions for optimized well-being. As a London-based startup product, helium was approached to create the brand story, naming, concept, messaging, and design material.
Identity Development, Naming, Messaging, Collateral, Stationery Package, Packaging
Objective
Plant Intention is a whole food bar crafted entirely with organic superfoods and plant-based ingredients for a nutritional bite with novel flavor. An everyday source of wellness, Plant Intention offers ingredients to help elevate the mind and promote a balanced lifestyle with a philosophy centered on planting intentions for optimized well-being. As a London-based startup product, helium was approached to create the brand story, naming, concept, messaging, and design material.
The overall mood and inspiration for Plant Intention is derived from an attention to minimalism, pairing down to the most essential elements. The brand communication ties directly into the company philosophy of living an abundant life of simplicity and intention.
The Plant Intention color palette is a modern use of black and white for clear communication free of association.
The brand book outlines all style guides, messaging, and full brand experience. From logo usage, typographic treatment, and color, to brand story, collateral application, and photography guidelines.
