Patagonia Coho
Pacific Harvest, Chilean Heart
- Food + Beverage
- Patagonia, Chile
Objective
Salmon never looked so good! We worked with Marina Seafarms to envision a new brand that would lead the market for coho salmon in the United States. A Chilean based company that has an established reputation as a leader in salmon cultivation and distribution, we leaned into the heart of the company, their passion, care, and industry expertise to imagine Patagonia Coho.
Strategy + Standards, Naming, Identity Development, Stationery Package, Collateral, Packaging, Messaging
Objective
Salmon never looked so good! We worked with Marina Seafarms to envision a new brand that would lead the market for coho salmon in the United States. A Chilean based company that has an established reputation as a leader in salmon cultivation and distribution, we leaned into the heart of the company, their passion, care, and industry expertise to imagine Patagonia Coho.
We imagine a brand that weaves the passion of Patagonia Coho with a shared passion the customer experiences with the product. A foundation built upon heart that goes beyond location, beyond fish, and touches on a human level. One that speaks to heritage, culture, credentials, and incredible quality while sharing a love for coho.
