Casamar
Elevated Luxury Living Directly on the Sand
- Real Estate + Hospitality
- Pompano Beach, Florida
Objective
Casamar is a luxury residential tower directly on the sand in Pompano Beach. Developed by Related Group, with architecture by Arquitectonica, helium envisioned the brand, designed the identity, and executed all marketing material for this iconic property. Within 2 months of its launch, Casamar was already over 50% sold and has been a success in all aspects of sales, marketing, and design.
Strategy + Standards, Identity Development, Stationery Package, Collateral, Sales Gallery Materials, Direct Mail, Campaign, Messaging, E-mail marketing, Online Marketing, Website
Objective
Casamar is a luxury residential tower directly on the sand in Pompano Beach. Developed by Related Group, with architecture by Arquitectonica, helium envisioned the brand, designed the identity, and executed all marketing material for this iconic property. Within 2 months of its launch, Casamar was already over 50% sold and has been a success in all aspects of sales, marketing, and design.
The Casamar brand was inspired by its location directly on the sand in Pompano Beach. A lifestyle charged by the sun, Casamar embodies a sophisticated luxury manifested in its color story, narrative, and design.
A distinctive color palette conveys a refined beach lifestyle with a nod to the ocean, sand, and sun.
The Casamar website was designed and developed to best highlight the property and lifestyle to drive sales.
