February 28, 2011
helium completes levinson jewelers catalog

Helium was presented with the opportunity to conceptualize and design the Fall/Winter catalog for Levinson Jewelers.  We leapt at the chance to let our heads creatively embrace a commonly predictable advertising booklet.  So team Helium loaded the car one sunny Saturday and took a field trip to Morikami Gardens, a botanical mecca in Boca Raton. Equipped with our Canons and a thirst for inspiration, we scoured the grounds capturing every square inch of the gardens.   Our goal: To utilize the subtle intricacies found in nature and juxtapose them with the nonpareil jewelry found at Levinson’s.
Our natural environment is the primary source for some of the most breathtaking and creative inspiration; Whether it be through the delicacy of a flower petal or the inimitable patterns formed by the veins of a leaf – there is no better way to showcase the unique pieces at Levinsons’ than with the art of Mama Nature.  We abstracted these natural elements and presented them with jewelry that shares similar patterns, shapes, movement or lines – finding beauty in the relationship between the organic and man made.
The end result:  a 52 page page catalog that is both visually stimulating and effective in it’s purpose.
“…In my opinion it is by far the best yet…” – Levinson Jewelers
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