branding paradise // launch event, marketing collateral + website development
Recently, the helium team took a road trip down to Islamorada for the Parmelee Key broker launch event. If you haven’t been following along, Parmelee Key is a full brand development project we’ve been working on. A development of 10 private, exclusive estate lots on 40 acres on Islamorada in the Florida Keys that we can’t wait to see come to fruition. We blogged about the brand development process a few weeks back.
The broker event was held under a tent amidst palm trees at the water’s edge on a warm, balmy evening.
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Guests mingled, enjoyed cocktails, and hor d’oeuvres while watching the Parmelee promotional video and perusing the oversized print brochure we designed.
A live guitarist playing island inspired tunes was the perfect soundtrack for an evening in paradise.
The Parmelee Key brand + marketing collateral we designed exudes the exclusive island lifestyle intended. We’re excited for you to see how the personalized, hand-drawn elements created a truly special piece the client loves!
And of course, the mastermind behind this fabulous piece. 😉
The website is a simple, single page website – but we didn’t skimp on the design. Subtle movement on the site creates an immersive digital experience as all marketing must be at the same elevated level to maintain brand consistency.
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We love how the Parmelee Key brand turned out! What do you think?? Let us know by tagging @heliumcreative on Facebook, Instagram or Twitter.