ATC
A Global Provider to Land, Air, & Sea
- General Market + Retail
- Pompano, FL
Objective
A leading worldwide distributor of original equipment parts for aerospace, turbine, and the United States Government, ATC aligned with our studio for a full rebrand of their global company. We focused on their core strengths as an agile, adaptable company passionate to find innovative solutions. As a global provider, ATC services leading brands like Boeing and Airbus; as such, we developed a narrative, identity, and strategy that communicates a standard of excellence and trust within the industry.
Brand Strategy + Standards, Identity Development, Storytelling, Messaging, Collateral, Stationery Package, Marketing, Website, Video
Objective
A leading worldwide distributor of original equipment parts for aerospace, turbine, and the United States Government, ATC aligned with our studio for a full rebrand of their global company. We focused on their core strengths as an agile, adaptable company passionate to find innovative solutions. As a global provider, ATC services leading brands like Boeing and Airbus; as such, we developed a narrative, identity, and strategy that communicates a standard of excellence and trust within the industry.
The ATC design direction plays in harmony with the brand foundation. A balance between the industrial and human; a visual identity that shows the expertise, approachability, strength, and established reputation of ATC. Bold, confident, and relatable.
The ATC color pallete communicates the brand’s industry strength— a confident mix of rich blues, complemented by crisp clean light tones.
The ATC website was created to showcase each division’s services and highlight their established team and location, while still remaining a portal for customers to reach their catalog and request estimates.
We created a brand video to embody the spirit of ATC, focusing on the brand story, mission and their innovative services.
The brand book outlines all style guides, messaging, and full brand experience. From logo usage, typographic treatment, and color, to brand story, collateral application, and photography guidelines.
