February 25, 2016
What's Inspiring Us: February Edition

As creatives we’re constantly saving visual references we find online, taking pictures or creating our own art. We wrote about feeding our creative monster a few weeks ago, so if you’d like to hear more about our inspiration process, check out that post.
This month our mood board has a water theme going on.
From watercolor walls to hot springs to the ocean, we have water on the brain. We are working with a couple clients whose branding marketing involves water so maybe we’re subconsciously brainstorming for their campaigns.
Maxi Yacht Rolex Cup 2007
Hand lettering always inspires us. Whether it’s loopy calligraphy or more rudimentary writing, hand lettering lends a human element that draws us into the design.
Screen Shot 2016-02-25 at 3.58.53 PM
Screen Shot 2016-02-25 at 5.05.18 PM
Of course we had to include music in our inspiration – we listen to music all day in the studio. Astor Piazzolla is a famous Argentinean tango composer and musician and his live album The Central Park Concert is one of Enid’s favorites. She loves to listen to it while strategizing.
We are always saving inspirational quotes and self-help author Brene Brown’s statement about creativity is one of our favorites [the graphic is pretty awesome too]. “Creativity is straddling the tension, leaning into the discomfort, and finding your way through the dark.” It’s about making your own way, even though it may be uncomfortable and you’re unsure what others may think. If everyone colored inside the lines, the world would be pretty boring. We’re here to make it interesting!

Spending time in nature always invigorates us. Whether it’s on the water, in the woods or a park, nature’s beauty never ceases to amaze. Not only can natural elements inspire design, novel experiences also stimulate the brain creating new neural connections.
Spirals are a trending design element in architecture at the moment. We love the modern/rustic feel of the interior staircase on our mood board. Even better is one of Coconut Grove’s latest buildings – it’s amazing!
Screen Shot 2016-02-22 at 2.27.45 PM
The spiral staircase at the new Barney’s Chelsea flagship store is swoon worthy.
Love this shot of it by Nicole Cohen of Sketch 42.
Screen Shot 2016-02-25 at 4.02.42 PM
It’s amazing how the staircase perfectly mimics a nautilus shell.
The sculpture below looks like a wave and a nautilus shell had a baby.
It’ll be interesting to see if spiral elements start to appear in graphic design.
Thanks for checking out our inspiration this month. Tag us on Instagram or Facebook, @heliumcreative, and let us know what’s inspiring you!