Tag Archives: website development


how teaser websites leave your audience wanting more

One of the key components to a successful brand development project is a company’s website. It represents the brand in the digital space and these days it seems like people spend more time online than in the real world. A website is often the first impression you make with a potential client. And as we all know, you need to make a great first impression. One that makes an impact, accurately reflecting your brand and compelling the visitor to investigate more or even better, make contact.



client website launch // backpacks.com

We recently shared about the process of creating the brand for Backpacks.com.


It is absolutely no secret that we fell in love with this project from the get-go. Now that the site is live and ready for your shopping pleasure [seriously, get out your credit card – so worth it], we are doing a little Part Deux and walking through the design process of the Backpacks.com website. We set out to create an online experience for a company with plans to dominate the backpack category space. Oh, and they are doing just that.


client website launch // yacht play

We are loving our latest website design + development project for Yacht Play, a luxury yacht charter brokerage firm specializing in individualized explorations and unforgettable adventures. Yacht Play is the complete yachting concierge, creating bespoke itineraries for a completely personalized escape. Wanting to carve a niche and wow the industry, Kirsty Pollon came to helium for Yacht Play’s full brand development + website design. We spoke previously about the strategy + execution of Yacht Play’s brand development. Now we’re giving you the skinny on their website design + development.


branding paradise // launch event, marketing collateral + website development

Recently, the helium team took a road trip down to Islamorada for the Parmelee Key broker launch event. If you haven’t been following along, Parmelee Key is a full brand development project we’ve been working on. A development of 10 private, exclusive estate lots on 40 acres on Islamorada in the Florida Keys that we can’t wait to see come to fruition. We blogged about the brand development process a few weeks back.

The broker event was held under a tent amidst palm trees at the water’s edge on a warm, balmy evening.



Client Website Launch: Terranova

We are thrilled to announce the launch of our latest website design+ development project for Terranova! One of South Florida’s leading commercial real estate firms, Terranova owns, operates, and develops commercial properties in the most affluent districts in South Florida.

The challenge was to create a user-friendly website that could be updated frequently by the client without compromising the integrity of the original design. There was a lot of content to plan for so this was truly a right brain, left brain project that our designer, Kelly, and creative manager, Enid, collaborated on.

The Home Page showcases pictures of current feature properties and graphics from the latest blog posts which, given the nature of the business, need to change on a regular basis. The layout we designed ensures the front end user experience will always be the same even though the content may change. On the back end, Terranova can easily implement the updates. A fun little fly-out sidebar menu is what really makes us smile.



1_terrazas_home_mockup 2_terrazas_home_mockup

The Properties Page features a map view and a list view for exploring the company’s listings. A visitor can narrow their property search by location and listing type. Each listing can potentially have multiple sites available for lease so we organized all of the information into a nice, neat little chart. The site plan, flyers, and demographic information can all be downloaded from the listing page. The goal was to ensure the visitor had easy access to all of the property documents.

3_terranova_properties 4_terranova_property_detail

Terranova can also easily update the Trends Page, which is their blog, as well as the employment section of the Contact Page. We love the look and feel of the website; it creates an impactful impression, acts as an extension of the overall brand, and provides a straightforward, intuitive user experience.

Check out the site and let us know what you think by tagging @heliumcreative on Facebook, Twitter or Instagram! 😉