Tag Archives: studio

Doing More at a Distance

We have been very fortunate that amidst various closures and social distancing orders, the helium team has been able to work remotely and stay well connected. In a lot of ways, we were already prepared for these measures since we routinely work in non-traditional settings when we do site visits to real estate and hospitality properties. While some of us are taking photos or meeting with owners and developers, the rest of the team stays in touch with email, chat, phone, and file sharing for things like sketches, mood boards, design comps, and preliminary concepts.

In many ways, collaborating at a distance is a very positive exercise. Often, it reveals new ideas that are completely without influence from someone sitting nearby. As well, it forces us to develop concepts and designs that don’t require a lot of explanation or convincing to resonate well with other people. If they can’t be easily summarized in an email or phone call, then that can be a signal to return to the drawing board and refine, enhance, or think in a new direction. We’re used to this style of working on various projects here and there… but then we took it next level by opening a second office in Baltimore. Now, long-range collaboration is a more integrated part of our everyday process… even before it became required for public safety.


Because we spend a lot of time working with seasonal markets, a few of our clients have asked us for suggestions on how to make the most of social distancing time. This is a great time to pursue internal projects that normally get pushed aside during busier periods. A website refresh can be a smart decision right now, not just because there’s time to finesse details but also because it gives you the tools to hit the ground running when normal business activities resume. Or, it could be that this is the optimal time to finally integrate e-commerce and capture online sales. Many of our clients are focusing on social media, and looking at ways to enrich engagement and foster deeper connections with audiences. Updated logos, revamped corporate branding, breaking into new media… all are great ways to ready your business for the future, and it’s all work that helium can execute remotely.  Downtime doesn’t have to be a downturn. It can be the dress rehearsal for your brand version 2.0.

New website for Natiivo

A Peek at the Creation of Our New Home

The move to our new studio space quickly approaches at the end of this month, and Chris has been designing his little heart away.

 

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Most people spend more time at work than they do at home. That definitely includes us. Happily, of course! Keeping this in mind, Chris always approaches the office design [it will be helium’s third studio] with the same love and attention he gives his home, with the hope to inspire creativity.  The look and feel of a space is a reflection of who you are, it impacts the area and helps to make the community. It sets the tone when people visit and leaves a lasting impression. It is an extension of the brand, of the full experience.

For the new beach studio Chris selected the same rustic elements – the wood, the concrete and of course plants, but in more refined finishes. A smooth surface on the wood instead of rough and reclaimed, polished concrete instead of unfinished.

 

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A similar and inviting, approachable color palette.

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The intention was to intertwine the helium personality and eclectic design aesthetic with the feel of the location, a charming collection of mid-century modern buildings each with the unique, personalized touch of their inhabitants.

This collection of drool worthy industrial design goodness inspired the space we will soon call home.

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We plan to showcase more of our own work in the new space, on shelves and as a gallery wall.

 

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We all know Chris is most excited about incorporating plants into the new space; he finds comfort in nature and bringing plants in is the next best thing. A cascading, living plant wall in the back of the space and lush, planter boxes in front of the glass storefront will make it so the glass disappears and literally bring the outside in.

 

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Two lounge areas will soften the space, one in front will be a cozy waiting area and the other in back will be a more private inspiration nook.

We’d love to hear what you think of our plans and hope you stop by to say hi! We’ll be just north of Oakland Park Blvd. + A1A at
3327 NE 32nd Street
Fort Lauderdale, FL 33308

Be sure to follow us on Instagram for frequent updates. 😉