When a 5-Star Resort calls, you answer. So is the case with our newest project for Excellence Resorts in the beautiful Dominican Republic. Of course there is only one way to truly know a property and be able to speak towards their amenities, service and experience: a helium discovery session! We were forced [yeah right] to take a trip tot he DR and explore the resorts ourselves. The verdict? A stunning collection of properties with the most hospitable people on earth and breathtaking views. We so enjoyed our time there and can’t wait to go back! Take a look at some of the photos we took on our trip!
We are excited to begin working with Excellence Resorts on a new digital and print marketing campaign, where we will deliver brand messaging, experience and design work to visually communicate the incredible resort!
Be sure to follow us on instagram and facebook for an insider look into all of our discovery sessions!
Today, almost everything is done with digital in mind: websites, advertisements, photography, sales collateral – the list goes on. While we work on these digital projects frequently, as a studio we believe that quality printed pieces create lasting impressions. That’s why we’ve created award-winning print pieces for clients like EDSA, Bad Harriet and VistaBlue [just to name a few]. Everything from color to paper texture can be used as an extension of a company Brand Identity, which is why we take all the little details seriously.
At our core, we exist to create branded experiences for people to interact with. One of the best ways to do that is through the most tangible creative medium; print. Our Art Director, Ryan, took some time to explain the importance of print and why, as a company, we believe it is still the most powerful tool.
“To convey the sensory and emotional aspect of a brand, we obsess over the tactile experience of print. There’s something to be said about the impact when the right paper is met with beautiful print techniques such as letterpress or emboss, thoughtful details, binding, and well-executed design. All our senses are engaged, aside, perhaps, from taste — although you never know, some folks may be enticed to take a little nibble off a lovely print piece. Stranger things have happened.”
We’ve pulled together several of our recent print projects for you to see. From menus to real estate brochures and business cards – we’ve been busy printing some really cool pieces!
Be sure to follow us on instagram and facebook to see all of our print work fresh off the press!
As a brand development studio, we aim to build a strong foundation for every company we work with. From their brand story to logo design, we are right there creating assets and experiences that will help our clients communicate effectively to their audience – like we did for our two latest clients, Casana and Plant Intention.
But what happens after all our work is done? How can these brands build upon the foundation we’ve created and engage with their community? Queue our friend and foe, Instagram. Even though this platform is constantly changing and evolving, there are consistent, effective ways to use it that can strengthen your brand and build a following.
1. Show your work //
People who follow you want to see your work. This will look different for every company – some sell products, others sell a service or experience. However, the principle remains the same: give people an inside look into the new products you’re releasing, projects you’re working on, or daily happenings at the office. If someone is following your brand, it’s because they have an interest in who you are and what you do. Give them the inside scoop they’re looking for and let them come behind the curtain. Here are some practical ways to do that:
– Share photos of your process: these don’t have to be perfectly curated and edited – use the story feature on Instagram for an unfiltered look into your process.
– Create video tutorials for your products: this is a great way to show people how to best use your products.
– Show off customers who use your product and/or service: This can easily be done by reposting photos that feature your work or product.
– Take time to do live videos: engaging with your followers and answer the questions they have about who you are and what you do will give them the feeling of an insider – and who doesn’t love that?
2. Highlight your location & culture //
We all know that people eat with their eyes first. Do you have a cool location? A great office, restaurant, cafe or building? SHOW IT OFF! Digital Content can be the first interaction someone has with your brand. Try your best to give them a similar experience as someone who enters in-person. If someone can imagine themself in your space, the chances of them making a trip to see you are high. Here are some practical ways to do that:
– Share photos of your space: the architecture, furniture, products on display, the food and beverages [if that’s your thing] and even the music you play throughout the day.
– Show off your culture: If your office isn’t open to the public [and even if it is] highlight team members, meetings in the office, team events and outings, and any quirky things you find yourself laughing at on a daily basis. This gives both prospective customers and employees a look into the culture you have, bringing the right people to your doorstep.
3. Use photography as an extension of your brand identity //
As a brand development studio, we spend most of our days creating, designing and strategizing for various brands. When we design a Brand Identity, we are creating more than just a logo. We’re writing the story, researching and selecting color, fine tuning typography, creating symbols, and setting guidelines for photography. The way businesses should approach these visually focused social outlets, has everything to do with photography. The photos you post are an extension of your brand. When someone views a photo you’ve shared, they should identify it as one of yours before reading where it came from. Here are some ways to maintain consistent photography that represents your brand:
– Use a consistent editing style [or filter]: is your brand light and airy? Dark and Moody? Warm? Cool? Whatever it is, find an editing style that matches and stick to it.
– Have someone in charge of curating the content you will be posting: Ideally, have that person shooting and editing the photos as well.
– Plan your feed: This may sound excessive, but laying out future posts from a visual standpoint will keep your content consistent and further enforce the visual style of your brand.
– Have fun! Instagram is an amazing tool to showcase your business with – always remember to have fun with it!
Be sure to follow us on instagram and facebook to see how we’re using social media to show off our latest projects, award winning work and studio culture!
We often get asked how to kick start an effective social media presence after going through a rebrand or when launching a new brand. Social media marketing is an important component of the overall brand providing an avenue to share your brand culture and engage with potential clients.
Checkout out these tips on how to get your social media game on!
PLAN THE LAUNCH If you’re starting a brand new social media account, go ahead and make about 9-12 posts that showcase a variety of the content you’ll be posting. After you post that big batch, you should do at least 1 post a day and try to follow about 50 accounts a day to start getting engagement.
If you’re keeping an existing social media account but planning to post using the new brand look, follow the same steps above and make sure to add a post about how you’ve transitioned to a new look.
Tip: Use apps like Planoly or Later to automize your posting schedule.
HASHTAG TIME Hashtags make your posts searchable. Make sure to research hashtags that apply to your line of work [you can do this directly in Instagram], choose the ones with the most usage, and post them along with your caption.
GO LIVE + POST STORIES On both Instagram + Facebook, you can publish behind the scenes or short snippets that might not be post-perfect using the Go Live and Stories feature. These features have gained popularity as they show an unfiltered look into how your brand works on a day-to-day basis.BE CURRENT Whether it’s National Ice Cream Day or there’s a major sporting event, take advantage of what’s going on in the world to catch the eye of your followers. Post content that’s current and use hashtags so you can be part of the conversation.
FIND YOUR BRAND LOOK Now that you have a beautiful brand, make sure to showcase it to it’s best potential. Cohesion is key. Use your brand fonts, colors, and photography guidelines to publish images that all represent your brand.
Tip: Pick 1 or 2 photo filters and stick to only those.
KEEP TABS ON YOUR ANALYTICS Social media platforms now have integrated analytics with useful follower data. Watch out for trends in your user engagement and cater to them by posting at certain peak times or post more of your most popular content.
ENGAGE Now that you have a following, get to know them. Reply to those who comment on your posts. Ask them questions. Go to their profiles to like and comment on their posts. The social aspect of social media is still the most important factor.
Give these social media tips a try and let us know how they work for you! And follow us on instagram or facebook @heliumcreative!