Tag Archives: real estate

The Process: Photoshoots

We’re coming off of a successful 2-day photoshoot on Miami Beach for one of our real estate clients, 57 Ocean. As a branding studio, we pride ourselves in curating the full brand experience, from concept to identity to all forms of visual communication. For 57 Ocean we spearheaded a photo and video shoot to support the sales and marketing team with new content that would help tell the brand story and highlight the lifestyle. Photography played a huge role as an extension of their visual identity.

A great photoshoot is more than one person with a camera, it’s a full team effort.  Here at helium, we have a variety of photography + video partners we enlist depending on the look and feel we’re trying to achieve. We have a hand in every part of the process: vision, storyboarding, planning, coordinating teams and, of course, being on set to help art direct and manage the process to ensure the concept comes to life.

For 57 Ocean, helium enlisted one of our favorite photography + video teams to execute the sophisticated look and brand narrative.

Here is a sneak peak into our process.

The birth of a great design campaign.

Every year leading global landscape architecture firm, EDSA, reaches out to us to design their intern recruitment campaign and every year we joy at the idea of creating something geared towards the new generation of talent.

EDSA’s internship program is an extensive one that gives hand-on experience to future landscape architects in a field that is quiet small. To be able to practice what they’ve learned in the classroom on real life projects around the world, with seasoned industry experts, and have the opportunity to add this experience to your resume is priceless.

For the 2017 Recruitment Campaign, it all started with EDSA EVP of Marketing, Jill Martinez, and helium’s Art Director, Ryan, getting together to refine some overall ideas. In the landscape architecture industry, it’s very common to get marker ink on your hands and forearms when you’re sketching these oversized plans or blueprints. Around the EDSA office, they joke around that a ‘good day’ is a day when you have a significant amount of ink markings. You’ve been hard at work, getting the job done and doing what you love. And so, from this simple concept, the idea behind ‘Good Day Everyday’ was born.

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New Client Introduction // Guy Harvey Outpost Club & Resort Collection

We recently started working on a new lifestyle real estate project nestled under the larger Guy Harvey brand. For us outdoor lovers, the world-renowned conservation advocate, marine scientist and acclaimed marine artist, Dr. Guy Harvey, is pretty much a legend.

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The project known as the Guy Harvey Outpost Club & Resort Collection explores outdoor living from a unique luxury perspective through a collection of five-star RV resorts that will include top-notch RV lots + full clubhouse amenities + resort cottages. What a cool concept!