Tag Archives: print marketing

designing for an existing brand

Elysee Miami originally came to helium for email marketing services. Being the first and only luxury boutique residential tower in East Edgewater, Miami, they were in need of a digital campaign representative of the building’s impeccable design. The helium team was up to the challenge, and more than happy to promote the work of famed architecture firm Architectonica and renowned French interior designer Jean-Louis Deniot.

Having an existing brand identity + website, the challenge was to create an email campaign with similar messaging + identity, yet elevate the level of sophistication with helium’s design aesthetic. To get our creative juices flowing we created a moodboard evoking a modern, luxurious, oceanside lifestyle and began sketching possible layouts.