Tag Archives: print collateral

Print = Not Dead.

print design services

Yes, we know the world is getting more digital by the second. Yes, we appreciate paper is a precious resource. And yes, we are aware that the media landscape is so not 1994. We get all of that. You will still never hear us say that print is outdated. Ever.

The truth is, print pieces simply have to work harder and be smarter than they did in the past. A brochure can’t just be pictures and words folded into a booklet – it has to be an interactive journey. The feel of the paper or a gloss varnish or embossed logo is a tactile experience that engages the sense of touch in the way swiping and tapping a screen does not. The anticipation of opening an envelope creates a moment that primes an audience for the message inside. An artfully crafted package stands out on a store shelf and says “take me home” before a salesperson even utters a single word. 

CASANA Business Cards
Business Cards created for CASANA

That’s the benchmark we aim for when people come to us looking for collateral, business cards, POP displays, direct mail, and other print advertising and marketing materials. A piece that’s “not just another” anything, but rather, a piece that helps redefine what’s possible for print. In fairness, we have a lot of resources at our fingertips for making that happen. Amazing things are possible in the world of inks, coatings, and finishes these days… like glow in the dark, scratch-and-sniff, waterproof things. Paper keeps upping its game too with everything from re-printable paper, to paper that looks and feels like leather or plastic, to paper that can be used as furniture. Seriously. Then there are techniques for taking print pieces from flat to fantastic – 3D, Pop-Ups, unique folding designs – it’s truly fascinating how much print really can do. 

Brochure design
Brochure design for Akoya Boca West
Envelope and notecard
Envelope and notecard created for Katie Sandler, Impact Coach

So, while we agree that it’s very cool to explore the depths of digital design, the things that happen on screen are all limited by one thing – it always happens on a screen. Only print has the power to take countless shapes, sizes, colors, and textures that people can hold and keep, and that can’t be turned off. 

Collateral design services
Collateral design for ROK Hotel and Residence
Collateral design for Plant Intention
Collateral design for Plant Intention

designing for an existing brand

Elysee Miami originally came to helium for email marketing services. Being the first and only luxury boutique residential tower in East Edgewater, Miami, they were in need of a digital campaign representative of the building’s impeccable design. The helium team was up to the challenge, and more than happy to promote the work of famed architecture firm Architectonica and renowned French interior designer Jean-Louis Deniot.

Having an existing brand identity + website, the challenge was to create an email campaign with similar messaging + identity, yet elevate the level of sophistication with helium’s design aesthetic. To get our creative juices flowing we created a moodboard evoking a modern, luxurious, oceanside lifestyle and began sketching possible layouts.

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an inside look at the creation of Design Matters Magazine

Global landscape architecture firm, EDSA, and helium creative joined forces initially for a year-long campaign in 2011. The relationship has grown since then and we have continued to work on many large-scale projects together.

We wrapped up the fourth edition of Design Matters Magazine for EDSA in June, the culmination of many months of collaboration with the EDSA marketing team. The goal of the magazine is to showcase EDSA as not only a leader in their industry, but also a resource for trends, insight and inspiration. Strategically used as a direct mail piece to all clients, vendors and associates, the Design Matters magazine is also used as a marketing tool during conferences, meetings and events.

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branding paradise // launch event, marketing collateral + website development

Recently, the helium team took a road trip down to Islamorada for the Parmelee Key broker launch event. If you haven’t been following along, Parmelee Key is a full brand development project we’ve been working on. A development of 10 private, exclusive estate lots on 40 acres on Islamorada in the Florida Keys that we can’t wait to see come to fruition. We blogged about the brand development process a few weeks back.

The broker event was held under a tent amidst palm trees at the water’s edge on a warm, balmy evening.

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why we love print and why it’s on the uprise

We have a serious love for all things print. Don’t get us wrong – digital design is great, but there’s just something about the tactile quality of print. The feel of the substrate, the finish, the depth and tone of color, the variety of print techniques from letterpress to foil and embossing makes us swoon! We are thrilled at the resurgence of print. Scroll through Instagram or Pinterest and a plethora of letterpress and hand lettering images fill the feed – or at least our feed, lol. For many years digital design had taken over, but now our clients want truly special print marketing collateral, from business cards to oversized brochures that differentiate their brand in the marketplace.