Tag Archives: plantlife

A Very helium Easter

A few weeks ago the helium team jumped on a flight to Chris’ hometown – Lancaster, Pennsylvania. Home of the Amish and the capital of the United States for 1 day [there’s a fun history fact for you], over the course of Easter weekend, helium creative painted the town blue. 💙

The birth of a great design campaign.

Every year leading global landscape architecture firm, EDSA, reaches out to us to design their intern recruitment campaign and every year we joy at the idea of creating something geared towards the new generation of talent.

EDSA’s internship program is an extensive one that gives hand-on experience to future landscape architects in a field that is quiet small. To be able to practice what they’ve learned in the classroom on real life projects around the world, with seasoned industry experts, and have the opportunity to add this experience to your resume is priceless.

For the 2017 Recruitment Campaign, it all started with EDSA EVP of Marketing, Jill Martinez, and helium’s Art Director, Ryan, getting together to refine some overall ideas. In the landscape architecture industry, it’s very common to get marker ink on your hands and forearms when you’re sketching these oversized plans or blueprints. Around the EDSA office, they joke around that a ‘good day’ is a day when you have a significant amount of ink markings. You’ve been hard at work, getting the job done and doing what you love. And so, from this simple concept, the idea behind ‘Good Day Everyday’ was born.

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An Inspired Staycation // 1 Hotel South Beach

Back in October, the helium team took a field trip to wonderland. What is wonderland, you ask? Just a little place known as 1 Hotel South Beach.

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We recently started working with 1 Hotel South Beach on a few branding projects that will be unveiled later this year. In order to truly understand what the customer would experience, we wanted to spend a day + a night walking in their shoes. So planned a weekend where all 4 of us would head down to South Beach and live the SoBe life.