Tag Archives: Parmalee Key


branding paradise // the parmelee key brand development process

The thick, warm ocean breeze pushes turquoise waves along a pristine white sand beach. Rustling palm fronds and fluttering wings of an American Bald Eagle soar above 40 unspoiled, undeveloped acres on Islamorada in the Florida Keys.

Developer Victor Ballestas, Principal of Integra Investments, came to helium creative with his passion project – the development of 10 private, exclusive estate homes in paradise just 1.5 hours from Miami and Key West. He needed a way to communicate the rarity of this development and wanted something picturesque and concise to convey the exclusivity of this one-of-a-kind project. The helium team eagerly took on Victor’s amazing project named Parmelee Key. Day trips to Islamorada, working with sketches from acclaimed landscape architect Raymond Jungles – yes, please. We jumped at the opportunity to create an impactful brand so prospective buyers could truly understand the incomparable experience offered on the island while they pictured themselves living the incredible lifestyle on one of the ten, 4-acre estates at Parmelee Key. That’s what we live for.