Tag Archives: #miamibranding

Thinking Outside the Stock

Don’t get us wrong… we appreciate stock photography. A lot. There is rarely a better resource out there for finishing jobs with limited budgets or extremely tight turnarounds. The one thing stock photography cannot deliver on its own is uniqueness. That’s because stock photography is designed to depict iconic scenarios – business meetings, kids playing outside, romantic dinner on the beach, and many other similar settings, events, or groups. So, there is an unavoidable air of familiarity about them. That can be reassuring or even useful at times. The same doesn’t hold true in luxury markets or in other competitive industries like real estate or high-end travel and hospitality. For those audiences, the idea of custom, one-of-a-kind, never-before-seen imagery sets the tone for the exclusive offering or appeal of one brand over another.  

Photography is more than just a service we offer at helium – it’s a passion. Many of us consider ourselves better-than-average amateur photographers. Many of us have had formal photography training. All of us have a deep appreciation for what it takes to look through a lens and capture an image that conveys mood, moments, and meaning. Each photographer is different, which means there’s a just-right photographer out there for every project. It may be for a print project, web design, or even a strong Instagram following, but custom photography has the power to elevate any good project to greatness.

To make sure we’re developing only the very best opportunities, we maintain relationships with many top local photographers based out of South Florida and the Northeast U.S. locations of helium. And we know how to “speak” photographer to artists we haven’t met before, or who live and work elsewhere in the world. Lighting, film or digital, fashion or landscape, artistic or journalistic, we believe in a collaborative process that arrives at a clients’ vision and produces visual assets that are as distinct as a brand’s logo.