Tag Archives: luxury real estate

VistaBlue Singer Island Recognized for Innovative Branding Campaign

helium creative earns top industry awards for developing luxury condo brand campaign

Fort Lauderdale, Fla. [April 10, 2017] – The creative agency behind the fully immersive branding campaign for VistaBlue Singer Island, a boutique oceanfront condominium currently under construction in the heart of the Palm Beaches, proudly announces that it has received three prestigious awards for its creative campaign and design for the project – including a 2017 Gold “ADDY” in the Integrated Brand Identity Campaign category from the American Advertising Federation, Greater Fort Lauderdale and Palm Beaches chapter; a Platinum Muse Creative Award for the development’s brand, brochure and website; and a Gold Hermes Creative Award.

Selected by developer Third Palm Capital, helium creative – a Fort Lauderdale-based brand development and design studio – joined the project team in August 2016, when it was tasked with developing VistaBlue Singer Island’s brand and teaser campaign, including a new logo system and stationery, teaser website and brochure, email marketing campaign, print and digital advertising campaign, construction site and sales center signage and billboard designs.

helium is honored to receive such a prestigious award from our peers in the advertising community,” said Christopher Heller, Creative Director and President of helium creative. “Our agency is dedicated to helping clients find a unique visual expression, and receiving recognition for our work on VistaBlue Singer Island was very validating.”

New Client Introduction // Guy Harvey Outpost Club & Resort Collection

We recently started working on a new lifestyle real estate project nestled under the larger Guy Harvey brand. For us outdoor lovers, the world-renowned conservation advocate, marine scientist and acclaimed marine artist, Dr. Guy Harvey, is pretty much a legend.

Screen Shot 2017-01-25 at 12.14.47 PM

The project known as the Guy Harvey Outpost Club & Resort Collection explores outdoor living from a unique luxury perspective through a collection of five-star RV resorts that will include top-notch RV lots + full clubhouse amenities + resort cottages. What a cool concept!

An Inspired Staycation // 1 Hotel South Beach

Back in October, the helium team took a field trip to wonderland. What is wonderland, you ask? Just a little place known as 1 Hotel South Beach.

img_01

We recently started working with 1 Hotel South Beach on a few branding projects that will be unveiled later this year. In order to truly understand what the customer would experience, we wanted to spend a day + a night walking in their shoes. So planned a weekend where all 4 of us would head down to South Beach and live the SoBe life.

New Client Introduction // VistaBlue Singer Island

In July 2016 we were referred to the development team at VistaBlue Singer Island, a boutique luxury real estate project right on the water and already under construction, to tackle their branding needs. The task at hand was to take their existing marketing collateral and elevate them to match the caliber of their location minutes away from Palm Beach, Florida.

In evaluating the existing VistaBlue brand [website, sales gallery signage, renderings, stationery, brochure + logo] we decided a full overhaul was needed to truly communicate the uniqueness of the project and all it has to offer.

stationery-package