Tag Archives: edsa

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an inside look at the creation of Design Matters Magazine

Global landscape architecture firm, EDSA, and helium creative joined forces initially for a year-long campaign in 2011. The relationship has grown since then and we have continued to work on many large-scale projects together.

We wrapped up the fourth edition of Design Matters Magazine for EDSA in June, the culmination of many months of collaboration with the EDSA marketing team. The goal of the magazine is to showcase EDSA as not only a leader in their industry, but also a resource for trends, insight and inspiration. Strategically used as a direct mail piece to all clients, vendors and associates, the Design Matters magazine is also used as a marketing tool during conferences, meetings and events.

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why we love print and why it’s on the uprise

We have a serious love for all things print. Don’t get us wrong – digital design is great, but there’s just something about the tactile quality of print. The feel of the substrate, the finish, the depth and tone of color, the variety of print techniques from letterpress to foil and embossing makes us swoon! We are thrilled at the resurgence of print. Scroll through Instagram or Pinterest and a plethora of letterpress and hand lettering images fill the feed – or at least our feed, lol. For many years digital design had taken over, but now our clients want truly special print marketing collateral, from business cards to oversized brochures that differentiate their brand in the marketplace.