We’re coming off of a successful 2-day photoshoot on Miami Beach for one of our real estate clients, 57 Ocean. As a branding studio, we pride ourselves in curating the full brand experience, from concept to identity to all forms of visual communication. For 57 Ocean we spearheaded a photo and video shoot to support the sales and marketing team with new content that would help tell the brand story and highlight the lifestyle. Photography played a huge role as an extension of their visual identity.
A great photoshoot is more than one person with a camera, it’s a full team effort. Here at helium, we have a variety of photography + video partners we enlist depending on the look and feel we’re trying to achieve. We have a hand in every part of the process: vision, storyboarding, planning, coordinating teams and, of course, being on set to help art direct and manage the process to ensure the concept comes to life.
For 57 Ocean, helium enlisted one of our favorite photography + video teams to execute the sophisticated look and brand narrative.
Here is a sneak peak into our process.
A shot list acts as a playbook for day. Call times, locations, wardrobe needs and photography direction are all parts of a well put together shot list.
The storyboard is a visual guide that is created to lead the direction of a video piece. This is just one of many slides we put together to layout the storyboard for the video portion of this shoot.
Selecting models is a long and thoughtful process. We take into account many factors to ensure the target audience can relate.
Location, location, location. Finding the perfect location [and props] to tell the story is key. How is the lighting? Will weather be an issue? Will models be sweating up a storm? Does it match the vision of the shoot? All of these questions are addressed when scouting locations.
Cameramen, lighting + equipment grips, models, hair + makeup and wardrobe professionals are all part of a successful shoot day. We couldn’t do it without them!
Weaved throughout the entire process is our team; organizing crews, selecting locations and putting together storyboards that will achieve our goal. On the day of the shoot, we’re right there to help bring the story and vision to life.
Well, that’s a wrap!
Be on the lookout for the final photos and video for 57 Ocean on our instagram and facebook pages, as well as on the newly designed site for 57 Ocean by helium creative.
Let’s face it, this bunch of extremely creative + artistic people we call helium creative can be easily distracted. From song lyrics heard on our office radio, to people walking on the sidewalk outside our office windows or falling into the rabbit hole of the latest installment of “the most perfect Instagram account ever,” our attention is constantly diverted from one sparkly object to the next. To the outside world we might seem crazy, but lying underneath all the crazy distractions is inspiration and that’s what we feed off.
We’re sure you’ve heard the phrase “inspiration is everywhere.” It’s not a cliché, it’s very, very true. Snoop on the Photos app of any creative person’s iPhone [yes, we all have iPhones] and you’ll find a jackpot of pics from our daily life that inspire us one way or another.
Inspiration comes in a variety of ways, shapes, and forms and almost always comes when least expected. When you work in the creative field, you’re constantly using your trunk full of accumulated artistic knowledge. Mixing that typography you saw on a poster in a coffee shop with the geometric lines you saw on a building lit up at night, and giving it all a twist to make it unique and something you can call your creation. Before you know it, that trunk needs to be filled again and out into the world you go seeking new inspiration-filled distractions.
There is a rare neurological condition called synesthesia in which two or more of the five senses cross paths in your brain and people can actually hear colors or taste letters. Many synesthetes who have been interviewed say they wouldn’t trade their medical condition for the world. The manner in which they experience their surroundings and daily interactions is beautifully heightened and, as creatives, we understand where they’re coming from. Being able to take in what you can capture through your 5 senses – to see beyond what simply meets the eye and hear the hidden meanings of a favorite song – and to turn that into a brand experience is exhilarating.
Our creativity is like a hungry little monster deep inside of us that needs to be fed constantly. And we’re happy to feed it. Social media platforms like Pinterest, Instagram, Behance, and Dribbble are our friends – endless sources of inspiration that leave us in awe of what can be done in the design and branding industry. However, it is important to remember to look in the most unexpected places for those treasures that turn into instant sparks of genius. You might call us hoarders, but we save baskets full of random magazine clippings, uniquely shaped leaves, and even empty candle jars in the hopes of sparking an idea for the next amazing design.
Go explore, be distracted. Feed the monster. And tell us all about what you find @heliumcreative on Instagram or Facebook!
We’ve been working with our friends at Blue Martini Lounge for many years now. They had only a handful of locations when we first started working together and they will soon be opening their thirteenth location. We naturally develop friendships with our longtime clients. Like any person, a company and brand evolves and every once in a while they need a makeover. It had been about 5 years since we first designed the Blue Martini website so it was time to give our old friend a refresh. A new look that more closely aligns with who they are today.
Blue Martini is the place to go for awesome live music, delicious food and fabulous cocktails. The place to see and be seen; the place to unwind after work. The existing website was very text heavy and didn’t showcase who they are as an entertainment venue. We created a new website rich in high energy imagery + video to give an inside look into the fun loving lifestyle of those who live life to the fullest. Dark colors paired with vibrant, vivid imagery communicate the vivacious, fun filled atmosphere.
A dedicated section to each location highlights the live entertainment schedule. Guests can check the website to update their social calendar with the amazing bands playing at Blue Martini.
We are happy to say that Blue Martini’s online presence now represents their reputation as the best place to party seven nights a week. Check out the website and let us know what you think! 😉