Tag Archives: brand experience

The Process: Photoshoots

We’re coming off of a successful 2-day photoshoot on Miami Beach for one of our real estate clients, 57 Ocean. As a branding studio, we pride ourselves in curating the full brand experience, from concept to identity to all forms of visual communication. For 57 Ocean we spearheaded a photo and video shoot to support the sales and marketing team with new content that would help tell the brand story and highlight the lifestyle. Photography played a huge role as an extension of their visual identity.

A great photoshoot is more than one person with a camera, it’s a full team effort.  Here at helium, we have a variety of photography + video partners we enlist depending on the look and feel we’re trying to achieve. We have a hand in every part of the process: vision, storyboarding, planning, coordinating teams and, of course, being on set to help art direct and manage the process to ensure the concept comes to life.

For 57 Ocean, helium enlisted one of our favorite photography + video teams to execute the sophisticated look and brand narrative.

Here is a sneak peak into our process.

tour_de_gl_feat

discovery weekend // helium takes a tour de Florida

This past weekend the helium team did a tour de central/west Florida. We recently started working on a new lifestyle real estate project and wanted to discover the outdoor world central to the development’s offering. The client is planning multiple locations, each providing a specific branded experience tailored to the outdoor lifestyle of the particular area. We wanted to educate and immerse ourselves in the outdoor adventure/conservation world to get our creative juices flowing so we took a little field trip.

Processed with VSCO with a5 preset

Print_HEL_TankFeatureGraphic

why we love print and why it’s on the uprise

We have a serious love for all things print. Don’t get us wrong – digital design is great, but there’s just something about the tactile quality of print. The feel of the substrate, the finish, the depth and tone of color, the variety of print techniques from letterpress to foil and embossing makes us swoon! We are thrilled at the resurgence of print. Scroll through Instagram or Pinterest and a plethora of letterpress and hand lettering images fill the feed – or at least our feed, lol. For many years digital design had taken over, but now our clients want truly special print marketing collateral, from business cards to oversized brochures that differentiate their brand in the marketplace.

DIRT_HEL_TankFeatureGraphic

dirt brand development // a case study

We’ve talked about DIRT’s brand development before, but have now created a complete case study to show how a brand’s identity has a direct impact on its success in the marketplace. Take a read + let us know what you think!

Executive Summary
A budding restaurant concept in its infant stages came to us for full brand development with a goal to position themselves as the leading fast-casual, healthy lifestyle restaurant in Miami Beach. The brand would have to deliver a look, feel, and story that visually communicated a transparent, innovative, farm-to-table concept. In the end, we created an impactful brand experience through our signature brand development process – crafting the brand story + strategy, naming the concept, coining the tagline, creating the identity, icons + business cards, designing the marketing materials, as well as the menus, signage + packaging, and consulting on the interior design to ensure the restaurant accurately reflected the brand. The combination of these carefully crafted elements creates a cohesive brand that instills trust and a memorable, engaging experience that stands out in the consumer’s mind resulting in regular visits to enjoy a meal or beverage at DIRT. It essentially becomes the third place for people – Home, Work, DIRT.

DIRT_1