Angie’s Epicurean

We over indulged in this delicious plant based ice cream, while connecting with its namesake, Angie, to understand her passion for vegan cuisine and curating experiences. It was her deep love for European cafes, specialty markets, and changing lives, that inspired our concept for Angie’s Epicurean. We crafted a brand that not only engages with […]

Elan Doral

Working with Greystar Development, we brought an urban, art deco feel to the evolving city of Doral in Miami. This apartment community features designer details unlike any in the city, so the brand emulated the level of sophistication while marrying with the energy of Doral. The brand is positioned around living life in the moment. […]

Excellence Resorts

Working with Excellence Collection and their PR firm, helium was engaged to create a campaign that would dispel the negative PR surrounding the Dominican Republic and drive new sales. We focused our efforts on showcasing the real life experiences of guests currently at the resort through social media influencers, demystifying the stigma of the DR […]

Elan Ruby Lake

Elan Ruby Lake is an apartment community in Orlando, Florida. We worked with the Greystar team to uncover its unique environment and DNA. We found a balance between organic tranquility and the high-energy of Orlando, using the native tropical landscape that surrounds the property as a catalyst for a community dedicated to well-being for your […]

Plant Intention

Plant Intention is a whole food bar crafted entirely with organic superfoods and plant-based ingredients for a nutritional bite with novel flavor. An everyday source of wellness, Plant Intention offers ingredients to help elevate the mind and promote a balanced lifestyle with a philosophy centered on planting intentions for optimized well-being. As a London-based startup […]

Makers Air

The opportunity to brand an airline? Yes, please! When Watermakers Air, a private flight charter with service to the Bahamian Islands, approached us for a rebrand, we were excited to say the least. After a blissful discovery trip to The Bahamas and renaming them to Makers Air [it was only the natural thing to do], […]


A luxury condominium project located on the grounds of the #1 private residential country club in the Nation. We created the brand and marketing campaign for this real estate development project nestled among neatly manicured golf courses, championship tennis courts, and multimillion dollar clubhouses. Working with the sales and marketing team, developers, and interior design, […]


A budding restaurant concept in its infant stages came to us for the whole package, with a goal to position themselves as the leading fast-casual, healthy lifestyle restaurant concept in Miami Beach.   We landed on key points, values and a positioning that helped us find the perfect name: DIRT. A bold choice, with the […]

Mad Lemon

Mad Lemon is a Denver-based lemonade cocktail that offers a taste of nostalgia. Inspired by the founders’ childhood and their grandmother’s maple syrup sweetened lemonade recipe that paved way for Mad Lemon, we envisioned a brand that transports a consumer to music festivals, psychedelic rock, flower crowns, and good times. Custom artwork was created for […]

Immuno Labs

Immuno Labs is a food and environmental sensitivity testing lab. As this established company has made a massive imprint on their industry, they empowered helium to refresh their brand to focus on the future of the company with their new home blood testing kit. Once a physician-focused company, Immuno Labs was ready to connect directly […]