creating new boating experiences
Port 32 is a marina collection based out of South Carolina with locations across the United States. Originally named Atlantic Marina Holdings, they came to us for a complete rebrand. From naming, to brand identity, messaging, and website design – we set out to create a marine experience like no other.
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the challenge
Port 32 has big plans. In the next few years they aim to expand exponentially creating an elite collection of the best marinas in the United States [and perhaps beyond]. To accomplish this, they needed a solid brand that could be presented to both investors and potential clients. Their goal – to hit the market with a sleek new brand that spoke about luxury and impeccable service.

the branding basics
First things first, the name. Port 32 was inspired by the longitude and latitude coordinates of their headquarters in Charleston, NC. From there, the nautical-inspired colors drove the look + feel of the brand. Our goal was to break the mold of what a marina brand should look like. We wanted a marina that stood out against the rest and was memorable. A culture you just want to be part of.

We had tons of fun taking Port 32’s stylized brand elements, brand colors, and typography and transforming them into solid pieces of marketing. To build the online presence, we designed a single-page website for the main Port 32 – A Marina Collection brand and landing pages for their first 3 marina locations. We also conceptualized 5 email marketing templates and edited a video that shows the Port 32 lifestyle.

“We are glad we hired helium creative to re-brand our company. Their inventive designs allowed us to condense who we are and what we do into one sophisticated package. From our logo to our website designs, everything flows into one beautiful presentation. They were able to capture the essence of our company and translate it, through design, into a new and innovative brand that is helping grow our business.”

Joe H. Miller, IV
Port 32, Managing Principal

It’s no secret we love the ocean and found ourselves like a fish in water during this brand development process. We set to create a modern and upscale marina brand and we’re so happy with the result. Want to see more of Port 32? Experience the full brand.

See more of our work on instagram or facebook @heliumcreative!
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