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New Client Introduction // Bad Harriet

Located in the basement of the historic Aspen Times building in Aspen, Colorado [home of Auberge Resorts’ Hotel Jerome] – Bad Harriet is an upscale bar designed to bring out your darker side.

A branding project like no other, we had the opportunity to build the brand concept around the wife of the hotel’s original developer and proprietor, Jerome B. Wheeler, creating a cheeky narrative twist to Harriet’s otherwise well-behaved persona.

From naming the specialty drinks to breaking out the leather for custom-made menus – this brand had us crawling on the floor, begging for more.

Bad Harriet

  • helium creative
    helium creative