Pink Sands

An Enchanted Space

Pink Sands is an iconic resort located on Harbour Island in the Bahamas. With over 70-years providing a remote hideaway for generations of travelers, the luxury resort was ready to elevate their brand to best reflect their accommodation and property renovations, as well as attract a more current market. Our studio worked from the beginning to redefine and position the brand, crafting a renewed story and messaging that ultimately paved the direction for an updated identity and visual communication. We brought new life to Pink Sands, focusing on the unique environment within the resort, both their pink sand beaches and lush tropical gardens. After establish the foundation, we then created all supporting marketing materials, packaging, website, resort collateral, and merchandise.


mood board

The brand visual communication will balance a more traditional, classic aesthetic with modern design and execution. Rough around the edges, but polished and refined. A brand that appears beautiful, relaxed and elevated. There is no doubt that Pink Sands is well-designed, focused on brand experience, evident in marketing materials and interior spaces. The design application is inspired by the beach, culture and Island history.

main + supporting colors

The Pink Sand’s color palette is composed of a series of hues inspired by the pink sand beach, ocean and timeless energy of the resort.


Brand Identity



Pink Sands Branded Tees

Malcolm 51 + Blue Bar

In addition to the overall resort, we then focused on Pink Sands’s two on-property restaurants, Malcolm 51 and Blue Bar. We created an identity for each of the venues, while giving each a cohesive feel within the Pink Sands brand with design materials including: uniforms, tableware, stationery, signage, identity system, and menus.

helium creative
helium creative
[our work]
  • brand
  • identity
  • website
  • interactive
  • print