Boutique Eyewear, Leading Eyecare. Uniquely Yours.

NOVA is an eyecare and optique located in Arlington, Virginia. We worked with the company to develop their brand, focusing on their desire to create a contemporary eye store that offers unique frames and stellar eyecare in a modern, design-forward space. We created an identity system that allows immediate brand recognition and flexibility, while also having a bold presence on signage, advertising, and packaging.


mood board

The design direction for NOVA Optique and Eyecare stems from the basic shapes and geometry of its name. Additionally, there is much attention to white and black, the stark contrast of a minimal palette enhanced with light and shadow. The repetition of angular shapes and circles creates a bold identity system unique to NOVA.



The Nova Opique + Eyecare logo is a typographic mark that embodies the bold yet minimalistic energy of the brand, as well as reverence to the brand’s contemporary persona.

main + supporting colors

The Nova color palette is dark and light cool hues inspired. The minimalistic scheme creates crisp contrast and a level of sophistication.

helium creative
Uniquely Yours.
[our work]
  • brand
  • identity
  • website
  • interactive
  • print