Beach House Fort Lauderdale by Hilton
Home & Away.
Hilton Fort Lauderdale Beach Resort is an iconic property on the beach, and has been synonymous with Fort Lauderdale hospitality for years. helium was brought on board to elevate and reposition the brand as they undergo a massive interior design renovation. We aligned with the development team, Hilton brand, and interior design firm to create the concept, vision, and entirely new experience for the resort. We charged all deliverables, including naming the property, all messaging, positioning, storytelling, identity design, property materials, and website.
After meeting with the team and listening to their goals for the project, as well as reviewing all upcoming renovations, we began to craft their renewed brand foundation around the idea of the all-suite resort being a second home to travellers who are able to consider it their very own vacation "beach house". The expansive, stunning accommodations lend to this concept, as each suite feels like home; equipped with kitchens, personalized services, and stellar interiors.
This collage of images are sourced solely for our mood board/inspiration and were not created by helium.
The identity for Beach House is a simple, handwritten mark that offers a casual elegance to the property.
main + supporting colors
Beach House's color story was deeply inspired by its environment along the ocean.
Many custom icons and graphics were created to construct an identity system that visually communicated the brand story, offering an evolved experience for travellers to feel connected to Fort Lauderdale Beach.