Connected To The Sea
Bartlum Yards is a marina and hospitality concept located at Stock Island in Key West, Florida. We developed the story, brand, identity, messaging, and initial marketing deliverables as Bartlum Yards is pre-construction. We played into the history of Stock Island, and the unique environment that surrounds Bartlum Yards as a shipping, boating, and fishing destination with ties back to the early rise of the Florida Keys.
We met the development team at the property and quickly began to see the unique advantage the location offers, as well as it's industrial history. The inspiration for Bartlum Yards came directly from its heritage in the Florida Keys as well as the story of John Bartlum, a master ship builder in the Keys. The salt life meets a contemporary visual narrative.
The overall design direction for Bartlum Yards evolved from a balance of grit and refinement. A laid back approach to a sophisticated nautical experience.
main + supporting colors
The color story reflects the ocean and heritage.
A blend of typefaces came together to further the identity system.
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