helium worked with Avianca Airlines to revamp their Duty Free Catalog. We understood the importance of focusing on the product for sales purposes, but knew the additional creative freedom we had with this piece. We conceptualized the catalog around the idea that a passenger can be whomever they want to be, reinvent themselves wherever they go, so long as they have the essentials listed in the Duty Free Catalog. A bottle of Dior perfume to introduce you to Paris, a Boss watch to make you feel like a jet setter as you journey through Latin America. We managed a copious amount of vendors on this project in addition to design and concept. The overall piece was a success – an engaging catalog that not only centered around the products, but offered an explorative experience for the reader.