designing for an existing brand
Elysee Miami originally came to helium for email marketing services. Being the first and only luxury boutique residential tower in East Edgewater, Miami, they were in need of a digital campaign representative of the building’s impeccable design. The helium team was up to the challenge, and more than happy to promote the work of famed architecture firm Architectonica and renowned French interior designer Jean-Louis Deniot.
Having an existing brand identity + website, the challenge was to create an email campaign with similar messaging + identity, yet elevate the level of sophistication with helium’s design aesthetic. To get our creative juices flowing we created a moodboard evoking a modern, luxurious, oceanside lifestyle and began sketching possible layouts.
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Carefully selecting existing design elements allowed us the flexibility to create impactful email marketing pieces speaking to brokers and consumers in the luxury Miami real estate market while maintaining a consistent brand identity.
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Happy with our work, Elysee enlisted us to design a print marketing piece as well. Seamlessly carrying over the bespoke aesthetic to the travel brochure has now created a strong marketing platform to attract broker + buyer attention, positioning Elysee Miami as the unparalleled, boutique luxury condominium tower in East Edgewater.
With the luxury residential project still in the initial phases, we are excited to see our relationship develop.
For more design, brand development and inspiration follow @heliumcreative on Instagram.