The challenge was to create a lifestyle brand that portrays luxury and preeminence in the charter industry; a brand that encompasses the essence of true adventure while communicating Yacht Play’s services to their audience on an online platform. We set out to design a website that easily communicates Yacht Play’s mission with a focus on building a brand that offers the ultimate, customized yacht charter escape.

For a successful online presence, the use of personalized brand details help establish a differentiating ‘uniqueness.’ The exclusive identity draws site visitors from page to page, an identity grounded in the brand strategy, logo, tagline, voice, brand imagery, and colors. Carefully selected photography clearly communicates Yacht Play’s focus on a customized yachting concierge experience. A classic and effortless elegance is conveyed by pairing imagery of breathtaking, serene nautical life with dominantly bright, vivid + bold photos of journey and freedom.

The imagery + narrative bring Yacht Play to life in the user-friendly website.

Cohesive elements result in a sophisticated and effortless charter brokerage brand + website that communicates Yacht Play’s industry knowledge + experience; a trusted brand where customized itineraries take the front seat. We’re happy to report the client LOVES the site – and so do we: http://yacht-play.com/

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