The helium tank is our mash up of ideas + art + design + events and everything in between. Work that makes us smile, art that’s all around, events that we hope you’ll join us, or words we’re stitching together. The helium tank is a big window into who we are.
When a 5-Star Resort calls, you answer. So is the case with our newest project for Excellence Resorts in the beautiful Dominican Republic. Of course there is only one way to truly know a property and be able to speak towards their amenities, service and experience: a helium discovery session! We were forced [yeah right] to take a trip tot he DR and explore the resorts ourselves. The verdict? A stunning collection of properties with the most hospitable people on earth and breathtaking views. We so enjoyed our time there and can’t wait to go back! Take a look at some of the photos we took on our trip!
We are excited to begin working with Excellence Resorts on a new digital and print marketing campaign, where we will deliver brand messaging, experience and design work to visually communicate the incredible resort!
Today, almost everything is done with digital in mind: websites, advertisements, photography, sales collateral – the list goes on. While we work on these digital projects frequently, as a studio we believe that quality printed pieces create lasting impressions. That’s why we’ve created award-winning print pieces for clients like EDSA, Bad Harriet and VistaBlue [just to name a few]. Everything from color to paper texture can be used as an extension of a company Brand Identity, which is why we take all the little details seriously.
At our core, we exist to create branded experiences for people to interact with. One of the best ways to do that is through the most tangible creative medium; print. Our Art Director, Ryan, took some time to explain the importance of print and why, as a company, we believe it is still the most powerful tool.
“To convey the sensory and emotional aspect of a brand, we obsess over the tactile experience of print. There’s something to be said about the impact when the right paper is met with beautiful print techniques such as letterpress or emboss, thoughtful details, binding, and well-executed design. All our senses are engaged, aside, perhaps, from taste — although you never know, some folks may be enticed to take a little nibble off a lovely print piece. Stranger things have happened.”
We’ve pulled together several of our recent print projects for you to see. From menus to real estate brochures and business cards – we’ve been busy printing some really cool pieces!
When Chris + Ryan first approached me to design their Save the Dates, I was super stoked. I totally nerd out over invites, birthday cards – any kind of card actually. It was probably ever since I got my first stamp set from my aunt, who hand-made every single one of my birthday cards since I was eight years old. I’ve made my own cards for every occasion ever since.
There was no other way to begin than to just pin uncontrollably on Pinterest, otherwise known as the Black Hole when it comes to weddings. The start of it all – as weird as it sounds – actually came from a dress that was completely elegant yet modern and rustic, all at the same time. This is when I knew I wanted to add texture and incorporate the wedding-in-a-barn theme throughout. From what kind of envelope I was planning to put the Save the Dates in, to what type of liner the envelopes had. What kind of ink I would use to handwrite all the guests’ addresses with, and what the actual Invite Suite would entail. Every detail had to be perfect and have a purpose, all while finding the perfect blend of Ryan’s minimalistic style and Chris’s rustic obsession.
I developed a color scheme directly from the dress, and then substituted the tan for a copper metallic. The hand drawn foliage and the C & R truly became a branded logo for the wedding overall. The details of the twine + copper grommets and the really thick letterpress paper are personally my favorite parts of the package, and seeing how it all came together from those first elements makes me love looking at how this project turned out even more.
Click here to see more photos of the finished invitations + RSVP website and link us to your favorite branded wedding items @heliumcreative on Instagram, Facebook, + Twitter!