The helium tank is our mash up of ideas + art + design + events and everything in between. Work that makes us smile, art that’s all around, events that we hope you’ll join us, or words we’re stitching together. The helium tank is a big window into who we are.
We’re coming off of a successful 2-day photoshoot on Miami Beach for one of our real estate clients, 57 Ocean. As a branding studio, we pride ourselves in curating the full brand experience, from concept to identity to all forms of visual communication. For 57 Ocean we spearheaded a photo and video shoot to support the sales and marketing team with new content that would help tell the brand story and highlight the lifestyle. Photography played a huge role as an extension of their visual identity.
A great photoshoot is more than one person with a camera, it’s a full team effort. Here at helium, we have a variety of photography + video partners we enlist depending on the look and feel we’re trying to achieve. We have a hand in every part of the process: vision, storyboarding, planning, coordinating teams and, of course, being on set to help art direct and manage the process to ensure the concept comes to life.
For 57 Ocean, helium enlisted one of our favorite photography + video teams to execute the sophisticated look and brand narrative.
Here is a sneak peak into our process.
A shot list acts as a playbook for day. Call times, locations, wardrobe needs and photography direction are all parts of a well put together shot list.
The storyboard is a visual guide that is created to lead the direction of a video piece. This is just one of many slides we put together to layout the storyboard for the video portion of this shoot.
Selecting models is a long and thoughtful process. We take into account many factors to ensure the target audience can relate.
Location, location, location. Finding the perfect location [and props] to tell the story is key. How is the lighting? Will weather be an issue? Will models be sweating up a storm? Does it match the vision of the shoot? All of these questions are addressed when scouting locations.
Cameramen, lighting + equipment grips, models, hair + makeup and wardrobe professionals are all part of a successful shoot day. We couldn’t do it without them!
Weaved throughout the entire process is our team; organizing crews, selecting locations and putting together storyboards that will achieve our goal. On the day of the shoot, we’re right there to help bring the story and vision to life.
Well, that’s a wrap!
We’ve been working with our friends at Blue Martini Lounge for many years now. They had only a handful of locations when we first started working together and they will soon be opening their thirteenth location. We naturally develop friendships with our longtime clients. Like any person, a company and brand evolves and every once in a while they need a makeover. It had been about 5 years since we first designed the Blue Martini website so it was time to give our old friend a refresh. A new look that more closely aligns with who they are today.
Blue Martini is the place to go for awesome live music, delicious food and fabulous cocktails. The place to see and be seen; the place to unwind after work. The existing website was very text heavy and didn’t showcase who they are as an entertainment venue. We created a new website rich in high energy imagery + video to give an inside look into the fun loving lifestyle of those who live life to the fullest. Dark colors paired with vibrant, vivid imagery communicate the vivacious, fun filled atmosphere.
A dedicated section to each location highlights the live entertainment schedule. Guests can check the website to update their social calendar with the amazing bands playing at Blue Martini.
We are happy to say that Blue Martini’s online presence now represents their reputation as the best place to party seven nights a week. Check out the website and let us know what you think! 😉
Gold Award of Excellence
Lion’s Compass [logo design]
EDSA [magazine: industry]
Avianca [magazine: consumer]
Levinson Jewelers [magazine: consumer]
helium creative [marketing/promotion: campaign]
Silver Award of Distinction
Alternative Constructors [logo design]
FATVillage [logo design]
Jack & Jill [logo design]
Alternative Constructors [websites: construction]
FATVillage [websites: art]
Alternative Constructors [business card]
Copper Blues [logo design]
FATVillage [mobile apps: photo/video]
helium creative [websites: marketing]