helium creative

The helium tank is our mash up of ideas + art + design + events and everything in between. Work that makes us smile, art that’s all around, events that we hope you’ll join us, or words we’re stitching together. The helium tank is a big window into who we are.

helium creative
helium creative

3 ways businesses can up their Instagram game

As a brand development studio, we aim to build a strong foundation for every company we work with. From their brand story to logo design, we are right there creating assets and experiences that will help our clients communicate effectively to their audience – like we did for our two latest clients, Casana and Plant Intention. 

But what happens after all our work is done? How can these brands build upon the foundation we’ve created and engage with their community? Queue our friend and foe, Instagram. Even though this platform is constantly changing and evolving, there are consistent, effective ways to use it that can strengthen your brand and build a following.

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A Discovery of our Discovery Sessions

Although our creative studio is well known in the real estate development and hospitality space, you might be surprised to read we’ve worked on branding projects in a wide array of industries. Like that time we re-branded a manufacturer of industrial safety accessories [a.k.a goggles, gloves, and safety vests]. Random, right? Shout out to our awarding-winning brand, Ironwear.

We’ve also worked on personal brands – that is building a brand for an entrepreneur, a coach in this case, with a very niche target audience [the award-winning brand for Katie Sandler].

The key that has given us the flexibility to effectively brand any business is our tried and tested Discovery Session process. For us, this is stage one. We don’t jump into brand messaging or brand design without first taking our clients through a discovery phase, which is exciting and enlightening for both us and them

brand design

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April Sights + Sounds

Here at the studio we’ve been busy creating brand identities, launching new websites into the world and organizing photoshoots [have you seen our latest blog?] Of course, in the background of all the work, we’ve been listening to some great music that we’re excited to share! So here it is: sights + sounds vol. III 

This is also the most fire playlist cover we’ve ever dropped. Just saying.

You can listen the full playlist on Spotify here

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The Process: Photoshoots

We’re coming off of a successful 2-day photoshoot on Miami Beach for one of our real estate clients, 57 Ocean. As a branding studio, we pride ourselves in curating the full brand experience, from concept to identity to all forms of visual communication. For 57 Ocean we spearheaded a photo and video shoot to support the sales and marketing team with new content that would help tell the brand story and highlight the lifestyle. Photography played a huge role as an extension of their visual identity.

A great photoshoot is more than one person with a camera, it’s a full team effort.  Here at helium, we have a variety of photography + video partners we enlist depending on the look and feel we’re trying to achieve. We have a hand in every part of the process: vision, storyboarding, planning, coordinating teams and, of course, being on set to help art direct and manage the process to ensure the concept comes to life.

For 57 Ocean, helium enlisted one of our favorite photography + video teams to execute the sophisticated look and brand narrative.

Here is a sneak peak into our process.

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Honored as Best of Show – 2 Years in a Row! 💙

January of this year marked our 15-year anniversary. Yes! That’s 15 years of branding, website development, graphic design, and marketing projects that have brought upon amazing experiences and made helium creative a recognized full-service creative studio.

We are humbled that we’ve been able to stay strong for 15 years and to still be honored by the American Advertising Federation, especially the Greater Fort Lauderdale and the Palm Beaches chapter, with some of their top awards.

On March 7th, the helium crew traded in Fort Lauderdale for West Palm Beach to attend the 2019 ADDY Awards Gala at Harriet Himmel Theatre. In company of other remarkable creative agencies, we received a total 7 awards – including Best of Show for the 2nd year in a row!

Check out the full list of the winning projects.

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  • helium creative
    helium creative