helium creative

The helium tank is our mash up of ideas + art + design + events and everything in between. Work that makes us smile, art that’s all around, events that we hope you’ll join us, or words we’re stitching together. The helium tank is a big window into who we are.

helium creative
helium creative

A New Kind of Summer

This summer has been…different. Despite being located in South Florida, it’s been a pretty cool summer [as in, not too sweaty] and that is showing up in our inspiration boards. Cool tones, metallics and, of course, black design touches are filling our minds with plenty new creative ideas.

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Port 32 // Making Waves

creating new boating experiences
Port 32 is a marina collection based out of South Carolina with locations across the United States. Originally named Atlantic Marina Holdings, they came to us for a complete rebrand. From naming, to brand identity, messaging, and website design – we set out to create a marine experience like no other.

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Focus on the Big Picture

When we approach branding, we’re thinking of the big picture. Often times we get calls or emails asking for us to work on a logo, a packaging design or a website. Although great opportunities, for us it’s important to work on a brand as a whole. Could we do just a logo, design a single product label or develop a stand-alone website? Of course! But how would we be benefiting a brand by jumping in to design a piece of the puzzle that might or might not fit in with the rest of the brand?

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New Client Introduction // Bad Harriet

Located in the basement of the historic Aspen Times building in Aspen, Colorado [home of Auberge Resorts’ Hotel Jerome] – Bad Harriet is an upscale bar designed to bring out your darker side.

A branding project like no other, we had the opportunity to build the brand concept around the wife of the hotel’s original developer and proprietor, Jerome B. Wheeler, creating a cheeky narrative twist to Harriet’s otherwise well-behaved persona.

From naming the specialty drinks to breaking out the leather for custom-made menus – this brand had us crawling on the floor, begging for more.

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A Wholesome Kind of Brand

the recipe for a bold brand
There are few instances when we’re given the opportunity to develop a brand from scratch. Without even a name in mind, the founders behind this innovative food service where customers can purchase healthy meals on-the-go came to helium in needs of the complete brand experience. You could say we branded them from soup to nuts.

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  • helium creative
    helium creative