The helium tank is our mash up of ideas + art + design + events and everything in between. Work that makes us smile, art that’s all around, events that we hope you’ll join us, or words we’re stitching together. The helium tank is a big window into who we are.
We’re coming off of a successful 2-day photoshoot on Miami Beach for one of our real estate clients, 57 Ocean. As a branding studio, we pride ourselves in curating the full brand experience, from concept to identity to all forms of visual communication. For 57 Ocean we spearheaded a photo and video shoot to support the sales and marketing team with new content that would help tell the brand story and highlight the lifestyle. Photography played a huge role as an extension of their visual identity.
A great photoshoot is more than one person with a camera, it’s a full team effort. Here at helium, we have a variety of photography + video partners we enlist depending on the look and feel we’re trying to achieve. We have a hand in every part of the process: vision, storyboarding, planning, coordinating teams and, of course, being on set to help art direct and manage the process to ensure the concept comes to life.
For 57 Ocean, helium enlisted one of our favorite photography + video teams to execute the sophisticated look and brand narrative.
Here is a sneak peak into our process.
Read more //
A shot list acts as a playbook for day. Call times, locations, wardrobe needs and photography direction are all parts of a well put together shot list.
The storyboard is a visual guide that is created to lead the direction of a video piece. This is just one of many slides we put together to layout the storyboard for the video portion of this shoot.
Selecting models is a long and thoughtful process. We take into account many factors to ensure the target audience can relate.
Location, location, location. Finding the perfect location [and props] to tell the story is key. How is the lighting? Will weather be an issue? Will models be sweating up a storm? Does it match the vision of the shoot? All of these questions are addressed when scouting locations.
Cameramen, lighting + equipment grips, models, hair + makeup and wardrobe professionals are all part of a successful shoot day. We couldn’t do it without them!
Weaved throughout the entire process is our team; organizing crews, selecting locations and putting together storyboards that will achieve our goal. On the day of the shoot, we’re right there to help bring the story and vision to life.
Well, that’s a wrap!
January of this year marked our 15-year anniversary. Yes! That’s 15 years of branding, website development, graphic design, and marketing projects that have brought upon amazing experiences and made helium creative a recognized full-service creative studio.
We are humbled that we’ve been able to stay strong for 15 years and to still be honored by the American Advertising Federation, especially the Greater Fort Lauderdale and the Palm Beaches chapter, with some of their top awards.
On March 7th, the helium crew traded in Fort Lauderdale for West Palm Beach to attend the 2019 ADDY Awards Gala at Harriet Himmel Theatre. In company of other remarkable creative agencies, we received a total 7 awards – including Best of Show for the 2nd year in a row!
Check out the full list of the winning projects.
Read more //
BEST OF SHOW + GOLD
drip pop Website
Last year, drip pop’s brand and packaging design won Judge’s Choice and Gold. This year, the intricately animated and colorfully designed website won Best of Show! This truly makes drip pop an all-around award-winning brand. See more.
Bad Harriet Brand Development
A Gold ADDY Award is quite fitting for this gold + black, film noir and femme fatale inspired brand: Bad Harriet. Developing the brand for this upscale bar located in Auberge Resorts’ Hotel Jerome in Aspen was truly a sinful pleasure. See more.
Revelation Design Website
Who said all florals had to be delicate? Revelation Design is a modern-day, floral and event design studio for whom we conceptualized and designed a custom e-commerce website that is equal parts romantic and edgy. See more.
With Paragon, a concept project developed in conjunction with renowned architecture firm, García Stromberg, we pushed the boundaries of what we consider reality and showcased the possibilities of virtual reality through an award-winning website. See more.
EDSA Magazine Design
Design Matters is still leading the pack for most ADDY awards received throughout the years with a total of 6 since 2013. Being able to work closely with EDSA to concept and design their annual emblematic publication is truly an honor. See more.
Plant Intention Brand Development
For the creation of Plant Intention we went as far as traveling to London to meet with the inspiring founder and grasp as much of her energy to infuse into this product-driven brand. From concepting the name to developing the striking brand, we are sure this is just the first of many awards.
Want to learn how we develop these award-winning brands? Join us for an exclusive Behind the Scenes of the creation of the ADDY Best of Show winner: drip pop. We welcome you to our studio on Thursday, April 18th, from 6:30pm – 8:30pm for a conversation about how the multi-ADDY-winning brand and campaign work for drip pop came to be. Grab your tickets HERE.
Sights + Sounds Volume II is here! Take a look [and listen] at what’s inspiring us and getting our creativity going as we shift from winter to spring here in FTL.
Who are we kidding…it was never winter.
You can listen the full playlist on Spotify by clicking the album cover below.Read more //
Ryan’s sights + sounds
Fame – The Acid
My dearest darling – Etta James
Boyfriend – Charlotte OC
South of the River – Tom Misch
Almost Home – Moby
Animal – The Acid
Drive (Cover) – Aimee Mann
How To Disappear Completely – Radiohead
Seventeen – Sharon Van Etten
Running up that hill – Meg Myers
Something I’m loving this month:
Dave’s sights + sounds
Maybe You’re The Reason – The Japanese House
You’re On My Mind – Tom Misch
Pain – The War on Drugs
Lovely Day – Bill Withers
Wound Up – William Wild
Street Light – Jordan Rakei
California – The Lagoons
So I Met Someone – VHS Collection
Saltwater – Geowulf
Que Sera – Wax Tailor
Montreal – Wylen
Into the Light – J.Views, Wild Club
Something I’m loving this month:
With Summer just around the corner, many college students have started applying for internships at design studios all across the country. Many of them with similar questions: What does it take to be a good candidate? What does an agency look for in my resume? What do I need to know?
We answered those questions [and many more] in an interview we did with Web Designer Magazine. Take a look at this snippet where we talked about working here at helium.Read more //
As a small agency choosing the right people to join their close-knit team is vital to get right. Christopher outlined their process for finding these rare individuals: “We always look for employees who are genuine. As a small, boutique studio personality is crucial. People who are leaders and can wear many hats, who have great values and ethics, who are conceptual thinkers and can look at the big picture are highly attractive to us.
“Talent is only a fraction of what makes someone a great fit. They have to be able to bring ideas to the table and understand how to communicate them to the team as well as the client; then have the capability to manage and execute those ideas into a viable and effective product. That’s the whole package. My best advice to anyone looking to step into the industry is to not try to impress, just be you. Be honest about your skillset and show an eagerness and willingness to learn.”
Ryan quickly interjects. “Know the basics! We get resumes all the time from designers, for example, who clearly do not understand design fundamentals. All I have to do is look at a resume or cover letter to know if someone is a right fit for our team or understands the basics. Show me you know how to layout a great resume focused on simple typography, hierarchy, readability. A well designed resume is like eye-candy. No frills. Just pure, simple, amazing layout composition. Show an agency that you get it.”
It’s great to have clients you enjoy and projects you’re excited about – it’s even better when those projects take you to Key West, Fl. Last week, we spent 3 days in Key West; meeting with a current client & kicking off a discovery session with a new one. We spent the weekend hearing about the future of their companies as well as new and exciting projects that are on the horizon. I’ll give you a hint: cuban coffee & a boutique hotel.
Inspiration for the new branding projects comes from everything – color, texture, experiences, culture and time spent immersed in the environment. We spent our time hearing the stories behind the projects, exploring remote islands, drinking tons of coffee, smoking cigars & taking lots and lots of photos.
Enjoy a first hand look of our time in Key West and get a feel for the places that drive and inspire us everyday!