The Cabot Homes GroupA Brief Overview – Strategy & Tactics
Cabot Edewaard’s family has a deeply-rooted history in the Ft. Lauderdale area. Five generations of the Cabot family have played a significant role in the development of the region. Conveniently located in downtown Ft. Lauderdale, The Cabot Homes Group is a full-service boutique real estate agency dedicated to providing clients with exceptional customer service.
At the onset of the downward shift in the real estate market in September 2008, Cabot Edewaard approached helium creative to initiate a rebranding effort to include logo and signage creation, website development and search engine optimization (SEO). The relationship was established in September 2008. The campaign launched just two short months later.
In terms of the visual components, we felt it was important to embellish the long-standing history of the company’s namesake within the Ft. Lauderdale area. Given current market conditions at the time, adding the legacy aspect to the campaign’s look and feel, promoted consumer confidence by associating the company’s products and services with a name that would immediately conjure feelings of trust and comfort.
The Cabot Homes Group has confirmed that revenues during the first eight months of 2009 have doubled those earned for the entire year in 2008. Furthermore, the search engine optimization initiatives are generating more qualified leads than ever before. Prior to the launch of this campaign, the sales team would receive about one lead per month via the website.
Start Date: September 2008
Completion Date: On-going
helium’s work to craft a unique, clean aesthetic for dirt was outstanding. Virtually everyday we receive compliments about some element of our branding, from our juice and shot bottle labels to our takeaway bags to the feature wall displaying our core values. although we’ve only been open for six months, our sales are approaching our total first-year projections, and our check average is double what we had thought it would be, in large part due to the strong brand identification that helium expertly developed.
helium creative developed an immersive and elevated brand for vistablue singer island that has brought the project great success in sales and brand awareness in a short timeframe. the identity and marketing campaign they’ve created based on the natural beauty of singer island, the allure of the palm beaches, and the craftsmanship of the building itself has resulted in continued interest from both buyers and brokers. one future resident even expressed it was in fact the overall experience with the product and brand that assured vistablue was the correct decision.
helium creative brought to life the culture and spirit of our vision for plnthouse, located in 1 hotel south beach. working with two separate teams who are collaborating on a project as one client is never easy. they were able to take everything we threw at them in stride to create an amazing end product.
in the age of mass media and of anyone and everyone selling anything, it’s more important to set your company apart from all the rest. when working with helium creative, we feel that our goals, our company and our passion is shared among a very talented, thought provoking group of creatives. they not only share our vision but have helped us portray that vision through textures, colors and fonts. we trust helium creative with the future of our company, our lives.