branding + interiors // quite the design duo
With helium creative being the go-to brand development + design studio for luxury condominium real estate projects, it’s important for us to take interior design into consideration when creating the brand experience. The process usually depends on what stage we enter the real estate project.
With Bijou Bay Harbor, we were involved with the project from the very beginning – coming on board at the same time as the interior designer, Adriana Hoyos. We created the brand mood board, logo + colors, and presented them to the developer and interior design team. They loved our direction and incorporated many brand elements into the sales center design.
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The interior design + architecture for The Ocean Resort Residences was inspired by a nautical theme. We naturally kept with this concept, incorporating nautical lifestyle photography and water-inspired elements into the brand identity + marketing collateral.
Interiors by Steven G. was the interior design firm for The Ocean Resort Residences and a number of projects we have worked on recently; Terrazas, Turnberry + VistaBlue Singer Island, to name a few. Chris thought it would be great to get to meet up with Steven G. himself and tour his facility + showroom, especially since his 100,000 sq. ft. corporate headquarters are about 15 minutes from our studio. Last week the helium team took a field trip to the Interiors by Steven G. headquarters to learn more about the acclaimed designer + his process.
Initially we thought the primary focus of Interiors by Steven G. was creating the interior design for model units in luxury residential real estate projects. However, we soon learned Steven G. has created what can be called an interior design empire. The headquarters were impressive! Rows upon rows of fabric, stone, carpet, and floor swatches that would make your head spin. Plus, a full floor of antiques, a model kitchen + master bathroom, and 80+ employees each talented in their own craft. His firm can create any style of experience a person or business is looking for, from contemporary to traditional + transitional. Their specialty is bringing a vision to life with textiles, stone, wood, furniture, art, lighting + decorative items to create a fully immersive experience. His most recent endeavor, Now by Steven G., offers affordable luxury interior design services to the consumer market.
Interiors by Steven G. is the interior designer for VistaBlue Singer Island, our most recent luxury condominium branding project. We came on board after the interior design direction had been set, so we used the interiors as one of the inspirational elements to design a cohesive brand identity.
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We all love how this brand is coming together + can’t wait to reveal all of our hard work!
Be sure to follow @heliumcreative on Instagram to see how we create the VistaBlue brand.