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bijou bay harbor brand development // a case study

In previous posts we’ve explored how we conceptualized Bijou Bay Harbor’s identity + website, but now we’re sharing the whole story. A complete case study to show how a well-positioned brand for a luxury real estate project can directly impact the sales effort in a competitive marketplace. Read up + let us know what you think!

Executive Summary
Renowned Colombian real estate developer, Ability by Acierto, enlisted helium creative to develop the full brand experience + marketing campaign for their new boutique condominium residence on the Bay Harbor Islands in Miami, a burgeoning hotspot in the real estate market. The neighborhood and sophistication of where the property lies inspired the initial design aesthetic for Bijou. The island lifestyle and casual elegance of life on the bay drove the essential inspiration and storyline for this luxury property. With 60% of available units sold prior to construction, the island-chic Bijou Bay Harbor brand experience is one that has connected with an affluent real estate buyer in the Miami condominium market.

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  • helium creative
    helium creative