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a modern take on a heritage brand // baird brand development

Baird is a global coastal engineering firm based in Canada with over 3 decades of experience. The firm’s CEO, Kevin Macintosh, came to helium for a brand refresh.

We flew to Ottawa for a Discovery Session to kick of the process. Hours were spent discussing the company history, their core objectives, the the underlying passion and what they love about the industry. We were quick to find that Baird loves a challenge, the opportunity to solve a puzzle, the unknown. Finding solutions to advance science and engineering methods where water meets land. This approach to coastal engineering places Baird at the forefront of their industry as true pioneers who set forth to change the world; one shoreline, one coastline, one ocean, lake or river at a time.

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    helium creative